It started as a pitch - offered up to all of the agencies in the DDB network. After many rounds of creative, there were two still standing. One illustration-based concept with the empowering idea that “you are the one that will protect yourself (your daughter)…” , and the one that was ultimately produced - “Everything I can". It was an honor to have the chance to work on taking a successful and award-winning brand global. The challenge was to respect the strength of “One Less” (which didn’t translate all that well) while creating something more universal.
Work was produced as print, posters, HCP, patient information materials. Also produced brand-book and guide to producing campaign locally.