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greg shuey

creative, daily.

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CA Compliance + Credibility

Two of several campaigns including landing pages, print and emails that ran while the brand re-launch work was underway.

"Compliance" was about the counter-intuitive truth that greater visibility into and control of an organization as provided by CA software would be ultimately be better for business.

"Credibility" was just that - it told the CA story in terms of relatable numbers from companies that used CA software to drive sales, create efficiencies, or to improve service. It was a testimonial campaign without the testimonials.

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