Two of several campaigns including landing pages, print and emails that ran while the brand re-launch work was underway.
"Compliance" was about the counter-intuitive truth that greater visibility into and control of an organization as provided by CA software would be ultimately be better for business.
"Credibility" was just that - it told the CA story in terms of relatable numbers from companies that used CA software to drive sales, create efficiencies, or to improve service. It was a testimonial campaign without the testimonials.