I’ve had the good fortune to work on a lot of pharmaceutical projects - a lot of indications. Everything from HCP to DTC, from test stimulus concepts to fully-produced campaigns including print, patient information materials, TV, and social media. Along the way I’ve learned about MRI machines (Philips, Dotarem) and done design work for an ambulance service. Theres a lot on the list, and I'd be more than happy to talk about any of them. Just ask.
Campaign for OpenStax, an organization founded by Rice University that creates and promotes open-source digital textbooks. It's a worthy cause, and it was a delight to work on.
It started as a pitch - offered up to all of the agencies in the DDB network. After many rounds of creative, there were two still standing. One illustration-based concept with the empowering idea that “you are the one that will protect yourself (your daughter)…” , and the one that was ultimately produced - “Everything I can". It was an honor to have the chance to work on taking a successful and award-winning brand global. The challenge was to respect the strength of “One Less” (which didn’t translate all that well) while creating something more universal.
Work was produced as print, posters, HCP, patient information materials. Also produced brand-book and guide to producing campaign locally.
Two of several campaigns including landing pages, print and emails that ran while the brand re-launch work was underway.
"Compliance" was about the counter-intuitive truth that greater visibility into and control of an organization as provided by CA software would be ultimately be better for business.
"Credibility" was just that - it told the CA story in terms of relatable numbers from companies that used CA software to drive sales, create efficiencies, or to improve service. It was a testimonial campaign without the testimonials.
I was Creative Director at Urban Outfitters for a hot second (actually a couple of years) back when there were all of five stores. I went on to work for Arnell for a bunch of campaigns, then transitioned to designing licensee products for DK - including a couple of seasons of bags and store and fixture design. I'm happy to do mood boards and beauty products.
Completely integrated campaign for Proliant servers, included TV, print, DM, online and e-mail.
It started as a task to develop a DRTV spot, and ended up with work that won the brand for Protagonist. Responsible for all phases of creative from initial pitch to TV, print and online, including brand standards.
Brand campaign proposals. A fist bump to all the wannabe men out there, and an invitation to "get your man on”. It was part of a play to raise the age and sophistication of users and broaden the appeal of AXE
Quick parody website developed for LUX Capital to announce their intent to fund startups in the Human Microbiome Project -
LUX was one of the original funders of 23 and me.
A range of work for banks (CIT) and financial services companies (Banc of America Securities) done to solve a problem, win a pitch, or demonstrate creative range for the agency.
A tiny but representative sample of work on Compaq. Scores of print ads, dozens of TV spots, countless trips to Houston. A great exercise in building a business, and a perfect example of the value of great relationships with clients.
Another technology company that people have heard of, but no one knows quite what they do. Their pervasiveness is astonishing, and making that relevant to business and the consumer was what this campaign was all about. This work was done as part of a new business presentation that won the account.
A tiny slice of an amazing range of creative solutions (64+) explored on the way to re-launching the CA brand.
Another example of a company that people knew of – but didn't know what they did. This campaign was to define IKON as the nexus at the center of handling business information, and proudly announced that "For your information, we're IKON.
